Michael del Castillo: How video game makers can make money beyond just selling games

“So don’t just look for advertisers during commercial breaks or their equivalent, look for sponsors to place their logo on the gaming show host’s jacket, or perhaps the gaming character itself. We’re talking Richard Petty wearing an STP shirt, except in video games, and game related content.” More at Upstart Biz Journals: http://upstart.bizjournals.com/news/technology/2013/09/18/tips-from-digital-media-wire-conference.html?page=all